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Meet The Writer

Experience

I am a passionate storyteller, brand enthusiast, and lover of the written word. Having started my career in public relations out of university, I learned firsthand the power of strategic and persuasive brand storytelling. Since pivoting to copywriting full-time about four years ago, I have honed in on my creative knack and worked in-house for incredible disruptor brands like Mejuri and The Detox Market. I'm now a freelance writer supporting various clients' creative and marketing efforts, from day-to-day comms to more extensive brand campaigns. I am a highly adaptable copywriter, having worked for brands in the beauty, wellness,  fashion, and luxury jewelry spaces, and I hope to continue to expand upon this.  

Expertise

I've acquired and honed in on a wide range of skills throughout my career. Here's what I bring to the table:

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  • Brand narrative & TOV development

  • ​Copy editing and proofreading

  • Market research & strategy 

  • Email and SMS campaign writing 

  • Social media strategy & caption ideation 

  • Conversion-driven paid ads 

  • SEO strategy & keyword search

  • B2C & B2B press release writing 

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Tools

Get In Touch

I've also used various tools throughout my career that have allowed me to adapt to any client environment, including the following:​

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  • Asana

  • Google Drive 

  • Figma 

  • Klaviyo

  • Mailchimp

  • Microsoft Office 

  • Notion

  • Slack

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Email: kandrad96@gmail.com

Tel: 416-704-7797

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