Meet The Writer
Experience
I am a passionate storyteller, brand enthusiast, and lover of the written word. Having started my career in public relations out of university, I learned firsthand the power of strategic and persuasive brand storytelling. Since pivoting to copywriting full-time about four years ago, I have honed in on my creative knack and worked in-house for incredible disruptor brands like Mejuri and The Detox Market. I'm now a freelance writer supporting various clients' creative and marketing efforts, from day-to-day comms to more extensive brand campaigns. I am a highly adaptable copywriter, having worked for brands in the beauty, wellness, fashion, and luxury jewelry spaces, and I hope to continue to expand upon this.
Expertise
I've acquired and honed in on a wide range of skills throughout my career. Here's what I bring to the table:
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Brand narrative & TOV development
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​Copy editing and proofreading
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Market research & strategy
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Email and SMS campaign writing
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Social media strategy & caption ideation
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Conversion-driven paid ads
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SEO strategy & keyword search
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B2C & B2B press release writing
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Tools
Get In Touch
I've also used various tools throughout my career that have allowed me to adapt to any client environment, including the following:​
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Asana
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Google Drive
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Figma
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Klaviyo
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Mailchimp
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Microsoft Office
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Notion
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Slack
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Email: kandrad96@gmail.com
Tel: 416-704-7797